Family entertainment centers (FECs) have emerged as a local favorite for many communities thanks to the convenience and value they typically offer. However, FECs are often mistakenly identified exclusively as a kids’ party room. While some FEC brands have embraced this identity by primarily marketing to children, there is still plenty of untapped opportunity with other demographics. Franchising with an FEC brand that can attract consumers of all ages is key for entrepreneurs looking to maximize their investment.

At Mr Gatti’s Pizza, we take pride in how our FEC franchises are not only set up to be safe and welcoming for kids but also positioned to offer plenty of fun for other age groups. With each new location we open, we focus on welcoming many different demographics of nearby communities, a key contributor to our brand strength. We achieve this through a variety of ways, including:

• Our food menu that’s built around our signature pizza
• The way we design our game rooms and select our arcade titles
• The different types of events that our franchisees regularly host at their locations

Over our years in the business, we have learned what it takes to build a connection with local crowds of all ages. While other brands focus on an FEC experience exclusively geared toward young children, our customers know they won’t age out of the Mr Gatti’s experience. This enables our franchisees to create a lasting bond with their community by providing a spot where friends, families, and neighbors of nearly every life stage can enjoy sharing time together.

Why We Design Our FEC Franchise Model for More Than Just Children

Traditionally, FECs have been synonymous with providing a fun and engaging experience for children. However, it has become difficult for an FEC to thrive in an increasingly competitive market when regarded as one big “kids’ party room.” Therefore, it’s crucial FECs recognize the immense benefits of marketing to the entire family rather than solely focusing on the kids. By targeting the family as a whole, FECs can create a more inclusive experience for the entire community and tap into a larger customer base.

FECs that are singularly marketed to young children miss out on appealing to the individuals who attend solely to supervise their children and offer them a fun time. As a result, FECs of this type struggle to attract large groups beyond those interested in kids' birthday parties and elementary school field trips. By offering activities that cater to different age groups and interests, Mr Gatti’s FECs ensure that everyone has some aspect they can truly engage with. This not only enhances the experience overall, but also encourages community members to play and interact together. Creating this type of community hub setting not only strengthens the reputation of our brand and our individual franchisees but also forms lasting memories for customers.

The most well-regarded FECs can foster a sense of togetherness and create positive associations with their brand. This emotional connection increases the likelihood of repeat visits and word-of-mouth recommendations, leading to greater customer loyalty and sustained business growth. If done right, even people visiting from outside the area will want to experience the fun at a Mr Gatti’s FEC – and even check out their nearest location when they return home.

An Pizza and FEC Experience for All Ages

While children may be the primary drivers of initial interest, aspects that appeal to teenagers, young adults, community leaders, and others can attract a wider range of visitors. By providing activities that cater to different age groups and interests, FECs can encourage multi-generational visits for those eager to participate and enjoy the experience alongside friends old and new. With an expanded customer base, FECs have greater potential to witness increased revenue and long-term sustainability.

Many groups interested in visiting an FEC are seeking venues offering comprehensive entertainment activities to accommodate different preferences and ages. With the right approach, FECs can become the go-to destination for groups looking for the right place to host their event, whatever it is.

This differentiation allows FECs to stand out in a crowded market and establish themselves as a trusted and reliable choice for consumers. Typically, FECs who enhance their appeal to all ages have a better chance of experiencing improved customer satisfaction and long-term success. Recognizing the value of this offers owners an opportunity to establish their locations as favored destinations in each community they enter.

Having spent several decades in the FEC business, the Mr Gatti’s team knows what it takes to stand out. Over the years, our customers have come to appreciate all the different ways they can have fun at our locations. And since we build an enjoyable experience for more than just young children, customers know they can return to their nearest Mr Gatti’s franchise to share a great time with other members of their community.

Curious to see how Mr Gatti’s pizza franchise earned our stellar reputation in the FEC/pizza industry with customers of all ages? Reach out to us today, and we’ll show why our franchise opportunities can offer you the best of both worlds!