Instead of just selling food alongside gameplay, we work to provide a wrapped-up eat-and-play combo experience. For the franchisee, the game rooms and midway arcades mean greater profit potential. The games we choose, the prizes we hand out, and how we use technology to position food and fun provide a diversified revenue stream.
These combos can raise the average ticket anywhere from 20% to 25%. Gameplay has enough margin that franchise owners can discount it along with the food, providing an opportunity to upsell both experiences through our order processing system. The more customers eat and drink, the longer they linger to play video games and vice versa.
From an economic perspective, a well-mixed game room with a great marketing program to support it can equal as much as 40% to 45% of overall revenue growth inside the four walls of the game room facility. What that really does is provide another revenue port that a franchisee can market to the guest.
In today’s marketplace, online ordering access and simplicity are pivotal. Our ordering system is compatible with Android and IOS apps, as well as with Facebook integration that enables ordering directly to Mr Gatti’s Pizza franchises.
Facebook orders are especially beneficial for us, as it allows our franchisees to obtain marketing data associated with the order. It’s basic permission-based marketing, giving us easy access to talk to customers socially versus just trying to drive likes through paid advertising. Plus, we’re providing customers with the experience around the brand through the order itself.
One of the bigger pieces of our family entertainment is the ability to provide families with a facility to have birthday parties and other family events. Mr. Gatti’s now offers an online ordering component because we believe there are shoppers out there who would prefer to book a party through our ordering management system rather than spend 20 minutes on the phone talking to a party director. Our system enables customers to choose a date and a package and pay through one streamlined process, creating a huge competitive advantage for us.
Mr Gatti’s Pizza utilizes an ordering management system that fits the operational capabilities of our available franchise formats. For example, our technology enables us to offer pick-up and delivery at our delivery- and carry-out (DELCO) stores. At our family entertainment centers (FECs), we utilize a buffet setup and the arcade game room piece that creates our eat-and-play combo. The technology used at each Mr Gatti’s location offers a great customer experience, evidenced in both the arcade game rooms that customers spend hours playing and the restaurant technology that helps our franchisees manage critical business operations.
Mr Gatti’s leverages our arcade game rooms and restaurant technology to drive revenue while optimizing sales, labor, and inventory. These features and capabilities also work to create customer loyalty and brand awareness, benefiting our franchisees in their local communities.
This website and the franchise sales information on this site does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption from registration) and complied with the pre-sale disclosure requirements that apply in your jurisdiction.
